June 7, 2012 by Nuclei Brand
Many factors contribute to building a brand, but when done right the brand extension opportunities within sponsorship and cross platform integration are endless. To fans, a team’s “brand” represents a rich competitive heritage and a legacy of memories that creates loyalty. Your fans or customers that are loyal to your brand are seeking to engage with your brand in an experiential way, living the brand up-close. There are many interactive platforms available that are a great way to maintain connections while re-endorsing your brand. Identifying this connection and loyalty with your corporate partners creates a unique opportunity to link brands in the minds of consumers and deliver measurable results in return.